Produce stations are getting smaller, but producers are changing the way they work.
It’s no longer enough to be able to put on a show and then sit back, sit back and let your client go to sleep.
You have to be actively doing something to make money, and that means taking the risk of actually producing something.
That is now happening, says Steve Bevan, director of the New Scientist Production Lab.
Production studios are shrinking because of digital disruption, he says.
“Now we’re creating things from scratch and using machines, so it’s no long a time that people would have to do the same thing.”
Production studios were once a source of pride for producers, says Bevan.
Now they are just a tool.
There are fewer and fewer places to find and use production equipment.
And many of those places are online.
“We have a very small number of companies that have been around for a long time,” he says, but they are changing rapidly.
Digital disruption is changing the world of production and is creating opportunities for all of us, from the big producers to the small-time entrepreneurs, says Steven Bevan of the National Institute for Computational and Information Science (NICIS).
Production is a big part of the economy, says the NICIS’s Bevan: “But it’s also changing how we do business and the way we think about the way things work.”
A new generation of producers is being born A growing number of small producers are embracing digital production.
They are creating and sharing new content, and using computers and software to produce new shows.
There is no reason to think that the number of producers who can do this will shrink any time soon.
“The number of production studios is not going to decline, because the industry is already changing,” says Beven.
“I don’t think that there will be any big shrinkage of the number and size of production companies.”
The problem is that there are a lot of big companies making lots of money, but many small producers aren’t making any money, either.
Many of these producers are creating new content that they hope will sell.
“They are the ones that make it to the internet,” says Stephen Bevan from NICIS.
“But there are also the many smaller producers that aren’t going to make any money.”
A growing group of small-scale producers is changing how the business of production is done.
They’re using machines to produce more content, including new shows that are more like documentaries.
They can’t make a profit, but the more content they produce the more they make, says Stephen Leech, a producer at the New York Times Media Lab.
It makes sense for them to be more independent.
But this is a new era for producers.
They now have to think of the new digital business model, not the old one.
“There is a whole new generation that is getting involved in production, who are producing a lot more than they ever have before,” says Leech.
“It is the next frontier of what it means to be a producer in this industry.”
The world of digital production The idea of being a producer is not new.
“In the 19th century, a lot producers were trying to be writers, but were still producing,” says Steve Peik, director at the Center for Creative Media in London.
Today, “you could get paid for your content,” says Peik.
“You could go on a tour and get your work published and get a book deal.”
But the shift from being a writer to being a professional producer has been happening for a while.
Production companies used to be very different, says Leach.
“If you went out and got your materials you were basically working for a small publisher, with very little knowledge about the world you were working in,” says him.
“Today, it’s the exact opposite.
You’re not a publisher.
You know everything.
You can go out and produce content, but you’re a professional and you know the world inside out.”
The industry is changing for the better The big changes happening in the production world, like the rise of online production, is a result of a fundamental shift in the way producers make money.
Production is now a service, says Peika.
“Most producers are not working from a salary, they’re working from the money that comes in from their customers.”
That means they need to be self-sustaining and they have to find ways to generate that revenue, Peika says.
In addition, the way that producers generate revenue is changing.
“Producers are going from working from their pockets to making a living out of their product and selling it,” he adds.
Now you are working for your customers, and you are making a profit”
As a producer you were producing something, not just making money.
Now you are working for your customers, and you are making a profit